Viva really, truly sounds like a band trying to be all things to all people — but when you're a band as massive as Coldplay, that's just covering your bases since, you know, "all people" is your core demographic.
Who's going to like Coldplay's new record? Everyone who liked their previous records, which is to say pretty much everyone on the planet. Blog snobs? Yes (they'll admit to liking Parachutes and A Rush of Blood to the Head). Sorority girls? Yes (huge fans of "Fix You," think Chris Martin is hot). Business guys who love to cut loose on the weekend? Count them in (saw band at rock-radio fest, own iPod because of "Viva la Vida" commercial).
The Coldplay army is massive and loyal. They will follow you to the ends of the earth. And buy, buy, buy — no matter what.
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