Biggest global brand

 Coca-Cola    

1 $67,000 million

2005 Rank/Value
1 / $67,525 million

-1% change from 2005

Based in U.S.

Flagging appetite for soda has cut demand for Coke, but the beverage giant has a raft of new products in the pipeline that could reverse its recent slide.

2 Microsoft

$56,926 million

2005 Rank/Value
2 / $59,941 million

-5% change from 2005

Based in U.S.

Threats from Google and Apple haven't yet offset the power of its Windows and Office monopolies.

3 IBM

$56,201 million

2005 Rank/Value
3 / $53,376 million

5% change from 2005

Based in U.S.

Having off-loaded its low-profit PC business to Lenovo, IBM is marketing on the strategic level to corporate leaders.

4 GE

$48,907 million

2005 Rank/Value
4 / $46,996 million

4% change from 2005

Based in U.S.

The brand Edison built has extended its reach from ovens to credit cards, and the "Ecomagination" push is making GE look like a protector of the planet.

5 Intel

$32,319 million

2005 Rank/Value
5 / $35,588 million

-9% change from 2005

Based in U.S.

Profits and market share weren't the only things slammed by rival AMD. Intel's brand value tumbled 9%, as it loss business from high-profile customers.

6 Nokia

$30,131 million

2005 Rank/Value
6 / $26,452 million

14% change from 2005

Based in Finland

Fashionable designs and low-cost models for the developing world enabled the mobile phone maker to regain ground against competitors.

7 Toyota

$27,941 million

2005 Rank/Value
9 / $24,837 million

12% change from 2005

Based in Japan

Toyota is closing in on GM to become the world's biggest automaker. A slated 10% increase in U.S. sales this year will help even more.

8 Disney

$27,848 million

2005 Rank/Value
7 / $26,441 million

5% change from 2005

Based in U.S.

New CEO Robert Iger expanded the brand by buying animation hit-maker Pixar and beefing up digital distribution of TV shows through the Internet and iPods.

9 McDonald's

$27,501 million

2005 Rank/Value
8 / $26,014 million

6% change from 2005

Based in U.S.

A new healthy-living marketing campaign—and the premium-priced sandwiches and salads that came with it—have led to a fourth year of sales gains.

10 Mercedes-Benz

$21,795 million

2005 Rank/Value
11 / $20,006 million

9% change from 2005

Based in Germany

The new S-Class sedan and M-Class SUV are helping repair a tarnished quality reputation. High costs and weak margins will take longer to fix.